This week Ruth Niddam explains how to set up a daily beauty routine for normal to combination skin to care for your skin and protect it from environmental aggressors.


Beauty routines aren’t just for women, more and more men like to take care of themselves, and that’s why the various cosmetic product ranges Ruth Niddam Paris cosmetics are totally adapted to both sexes.


Taking care of the skin on your face, neck and décolleté should be a natural gesture, enabling you to treat your skin well on a daily basis and simply take a little time out for yourself to enjoy a relaxing, regenerating sense of well-being.

What are the essential beauty steps for a routine that really works?

To answer this question, Ruth Niddam has put together a guide to your daily beauty routine, comprising 4 day and night cosmetics that can be used by both women and men.


The cosmetics in this routine for normal to combination skin (link shop) are :



  • Pachmina a gentle exfoliant for purified, radiant skin
  • Miracle an eye contour micro-serum
  • Excellence an anti-ageing cream for the face and neck designed to refine skin texture and regenerate the skin
  • Vivalto an ultra-concentrated anti-aging serum designed to nourish the skin.

Step 1: Cleansing the skin with Pachmina

This is the most important step in any skin care routine.

It’s a common misconception that cleansing is only useful for removing make-up, but our skin is exposed to aggression all day long, and it’s the only protective barrier against our environment (UV, pollution, stress).

In the evening, it’s essential to thoroughly cleanse the skin to remove all impurities and dead skin cells before applying any anti-aging cosmetics.

Scrubbing Pachmina scrub with diamond powder and apricot kernel powder combines high performance and high tolerance to enhance the complexion’s natural radiance and purity.

When massaged in, the texture of Pachmina Gentle Exfoliator transforms into a nourishing mask that infuses the skin.

This cosmetic treatment offers exfoliation that is as gentle as it is effective, even for the most sensitive skin.

From the very first application, skin texture is spectacularly smoothed and refined, and skin and complexion are instantly brighter.

How many times a week should you exfoliate your skin?

With this routine for normal to combination skin, we recommend exfoliating up to three times a week.

Step 2: The eye contour, an area to be treated with care and differently from other areas such as the face, neck or décolleté.

For this sensitive, fragile area around the eyes, it’s essential to use a cosmetic care product that’s really adapted to the skin’s needs, because the skin is very thin. Fine lines, puffiness and dark circles are easily and durably established if you don’t take care of them.

This is what generally dulls the face and gives women and men alike a bad complexion.

To care for this very fine skin that requires special attention, avoid using the same moisturizer as for the rest of the face. It would be too heavy for this delicate area.

Ruth Niddam Paris has developed a cosmetic treatment called Miracle, the benefits of daily use are to treat the specific problems of the eye contour area.

Le eye contour care Miracle eye contour new Micro-Serum, rich in Bio-peptides. This serum helps recharge the skin with micronutrients essential to the energy of the eye area. It targets wrinkles and combats loss of firmness, dark circles and puffiness. Its fresh, melting texture is rapidly absorbed. The smoothing effect is instantaneous for a guaranteed healthy glow!

You can also use our anti-oxidant serum Elixir anti-oxidant serum for a more in-depth action if necessary.

Gold, combined with 3 molecules of Bio peptides for an action perfectly adapted to this area, promotes lymphatic circulation and improves skin elasticity and firmness. The Eye Drain Complex stimulates microcirculation in the eye contour area to visibly reduce puffiness and dark circles.

Step 3: Moisturize the skin.

Moisturizingthe epidermis at helps to combat dullness and protect against external aggressors such as pollution, cold or wind, and helps to prevent skin dryness by limiting the water loss that the skin naturally undergoes.


This stage is carried out in two phases:

A special feature for men who want to take care of their skin!

For men, the best time to apply an anti-aging skin care product is just after shaving. Although the razor blade primarily removes hair, it also eliminates dead skin cells from the skin’s surface. As a result, the skin is ready to receive the active ingredients of the cosmetic care or anti-aging cream, which will penetrate deeper and more easily.

Take time for yourself and your skin every day by applying this routine.

Allow 15-20 minutes.

You’ll enjoy a moment away from the world that’s relaxing and good for your skin!

All the cosmetics in the routine : here

Discover Ruth Niddam Paris ranges

To create her various cosmetics ranges,
Ruth Niddam drew inspiration from her own
daily beauty and anti-aging rituals.
The most natural care possible, simple gestures
and visible results without surgery.
Ruth is the epitome of this.

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